Job Description
Welcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role... Responsible for the creation and execution of all global media campaigns for WB Theatrical titles. Oversees the internal WB media teams (with a specific focsus on digital media / International), as well as directing an agency team of 50+ employees. Manages the upfront planning, allocation and tracking for buys across TV, Digital, Audio and OutdoorWorks closely with the agency and appropriate 3rd party partners on the creation, implementation and execution of media sponsorships. Serves as a liaison between the media department and other divisions within marketing such as publicity, promotions, finance and creative. Works closely with research and analytics teams to refine media measurement solutions and harness data insights to shape campaigns.
Your Role Accountabilities... - Develop and deploy media plans for all Theatrical titles across all verticals including TV, digital, audio, outdoor and experiential
- Direct and oversee an agency team of 50+, including specialists in broadcast planning / buying, digital / planning / buying, social media, outdoor and marketing science
- Manage the day-to-day operations of the WB Theatrical media team, providing consistent strategy direction and close review of work
- Work closely with International regional teams to ensure campaigns are consistent and cohesive across the world; develop global learning agendas and negotiate global vendor partnerships wherever possible
- Communicate media plan strategy and details to Filmmakers, Film Partners and Senior Level Executives on a regular basis
- Work with publicity, creative and servicing teams to coordinate talent involvement and content creation for media sponsorships and corporate synergy integrations
- Regularly monitor and track competitive landscape and strategy and recommend revisions to WB plans as needed in order to keep pace with competition
- Work closely with the analytics and research teams to regularly monitor and track a number of different data streams pertaining to the overall health and efficacy of the media campaign; synthesize those data outputs into actionable feedback and direction and use them to inform the strategy of current and future media plans. Also communicate these findings to management when appropriate.
- Work closely with WB Finance to ensure that all media budgets are tracked and reported accurately at both the divisional and Corporate levels
Qualifications & Experience... - Minimum of 10 years of experience in media strategy, planning and execution with minimum of 6 years specific to an entertainment account. Experience managing large and dynamic teams internally and externally and communicating with high-level stakeholders.
- Deep Digital Media / Analytics Experience Required.
- International Experience preferred.
- BA Communication, Business Administration or related field
- Knowledge of marketing, media, and entertainment sufficient to develop media plans for the promotion of Warner Bros. films
- Must be able to analyze the effectiveness of media advertising.
- Must be able to supervise, guide and evaluate support staff in the performance of their tasks.
- Must have the ability to communicate effectively and tactfully with persons on all levels including clients and outside vendors.
- Must be detail-oriented.
- Must be able to work independently.
- Must be able to work under time constraints in a fast-paced environment.
- Must be able to problem solve.
- Must be able to provide direction to support staff.
- Must be able to manage multiple projects simultaneously
How We Get Things Done... This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $197,050.00 - $365,950.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Warner Bros. Discovery
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