Role Description
This is a hybrid role for Social Media Coordinator. The Social Media Coordinator will be responsible for creating and managing social media content, implementing social media marketing strategies, and engaging with our online community. Day-to-day tasks include developing and scheduling posts, analyzing social media metrics, and enhancing our digital presence. The coordinator will also monitor social media trends and suggest new strategies to increase engagement and reach and provide administrative support to the CEO.
Key Responsibilities:
1. Strategy Development : Create and implement comprehensive social media strategies that support business objectives.
2. Content Creation : Generate, edit, and publish various content formats (text, images, videos) tailored to different social media platforms.
3. Community Engagement : Monitor social media channels, respond to comments and messages, and engage with the online community.
4. Performance Analysis : Track, analyze, and report on social media metrics to evaluate campaign success and identify areas for improvement.
5. Trend Monitoring : Stay informed about current and emerging social media trends, platforms, and best practices.
6. Collaboration : Work with other departments, to ensure brand consistency and support broader campaigns.
7. Brand Management : Maintain and uphold the brand's online voice, identity, and reputation across all social media platforms.
8. Create in-house communication tools.
9. Represent Choices at Community and political events.
10. Participate in Health Fairs.
11. On an as-needed basis, provide the CEO with high-level administrative assistance including research, newsletter creation, etc.
Qualifications
1. Social Media Platform Proficiency : Proven experience with various platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok.
2. Content Creation Skills : Ability to create compelling and platform-appropriate content, including graphic design and video editing.
3. Analytical Skills : Knowledge of analytics tools like Google Analytics to track and interpret data.
4. Communication Skills : Excellent written and verbal communication, with strong copywriting and editing abilities.
5. Technical Proficiency : Experience with social media management tools (e.g., Hootsuite, HubSpot) and graphic design software (e.g., Adobe Suite, Canva).
6. Organizational Skills : Strong multitasking and time management skills to handle multiple tasks and deadlines effectively.
7. Strategic Thinking : Ability to understand audience needs and develop strategies that resonate with target communities.
8. Social Media Marketing and Digital Marketing
9. Ability to work both independently and as part of a team
10. Prior experience in women’s health care a plus
11. Bachelor’s degree in marketing, Communications, or a related field a plus
12. NYC resident
13. Previously published pieces a plus
14. Working knowledge of the women’s/feminist movements, a plus
Please respond to speppas@choicesmedical.com with your cover letter and resume.
Job Type: Part-time
Pay: From $25.00 per hour
Expected hours: No more than 30 per week
Work Location: Hybrid remote in Jamaica, NY 11435
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