Social Media and Marketing Manager Job at El Chillar, Apopka, FL

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  • El Chillar
  • Apopka, FL

Job Description

Job Description

Job Description

Job Summary

owing group of brands in the Hispanic food industry, including Lisy and El Chilar. We manufacture and distribute spices, seasonings, chiles, snacks, and Hispanic food products nationwide. We are seeking a Senior Marketing Specialist who can elevate our brands, develop effective marketing strategies, and support growth across retail, distribution, and foodservice channels.

Somos un grupo de marcas de rápido crecimiento en la industria de alimentos hispanos, incluyendo Lisy y El Chilar. Fabricamos y distribuimos especias, condimentos, chiles, botanas y productos hispanos a nivel nacional. Buscamos un Especialista Senior de Marketing que eleve nuestras marcas, desarrolle estrategias de marketing efectivas y apoye el crecimiento en retail, distribución y foodservice.

Duties

Responsibilities

  • Develop and execute marketing strategies to increase visibility and sales.
  • Manage brand identity, packaging projects, and digital content.
  • Create social media calendars, campaigns, and creative materials.
  • Support product launches, promotions, and point-of-sale materials.
  • Analyze market trends, competitors, and consumer behavior.
  • Collaborate with the sales team on presentations and marketing support for retailers.
  • Coordinate photo shoots, product images, and brand presentations.
  • Monitor marketing KPIs and prepare monthly reports.

Responsabilidades Principales

  • Desarrollar y ejecutar estrategias de marketing para aumentar visibilidad y ventas.
  • Manejar la identidad de marca, proyectos de empaques y contenido digital.
  • Crear calendarios de redes sociales, campañas y materiales creativos.
  • Apoyar lanzamientos de productos, promociones y material de punto de venta.
  • Analizar tendencias de mercado, competidores y comportamiento del consumidor.
  • Colaborar con el equipo de ventas para presentaciones y apoyo de marketing a retailers.
  • Coordinar sesiones de fotos, imágenes de producto y presentaciones de marca.
  • Monitorear KPIs de marketing y preparar reportes mensuales.

Requirements

  • 4+ years of experience in marketing or brand management (CPG preferred).
  • Experience in food, beverage, or Hispanic products is a plus.
  • Strong skills in branding, social media, and digital marketing.
  • Bilingual (English/Spanish) preferred.
  • Ability to manage multiple projects in a fast-paced environment.
  • Knowledge of Canva, Adobe Suite, or other design tools is a plus.
  • Excellent communication, organization, and creativity.

Requisitos

Desarrollar y ejecutar estrategias de marketing para aumentar visibilidad y ventas.

Manejar la identidad de marca, proyectos de empaques y contenido digital.

Crear calendarios de redes sociales, campañas y materiales creativos.

Apoyar lanzamientos de productos, promociones y material de punto de venta.

Analizar tendencias de mercado, competidores y comportamiento del consumidor.

Colaborar con el equipo de ventas para presentaciones y apoyo de marketing a retailers.

Coordinar sesiones de fotos, imágenes de producto y presentaciones de marca.

Monitorear KPIs de marketing y preparar reportes mensuales.

Job Type: Full-time

Benefits:

Employee discount

Paid time off

Language:

Spanish (Preferred)

Work Location: In person

Job Tags

Full time,

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