Job Description

ABOUT AMPED FITNESS

Join one of the Fastest Growing Fitness Companies in the Nation!

Founded in 2016 in Saint Petersburg, FL, Amped Fitness is one of the fastest-growing fitness companies in the United States. Our mission is to transform the fitness experience by generating results, impacting lives, and building a strong community. We're more than just a gym—we are a place where members feel supported, celebrated, and empowered to be STRONGER THAN YESTERDAY. At Amped Fitness, we’ve reinvented the traditional gym model by focusing on a member-first approach, offering a high-quality fitness experience with world-class equipment and unique amenities at an affordable price. Our Experience-Design-Low-Price (EDLP) model is revolutionizing the fitness industry, setting us apart from the typical big-box gyms.

Our culture is built on inclusivity, encouragement, and confidence-building, creating a welcoming environment for all. We are proud to have a dedicated and passionate team that embodies our values of integrity, transparency, respect, and excellence. We offer unparalleled opportunities for career growth, industry-leading pay, and the chance to build a career within a fast-growing brand.

Join our team and be part of a company that’s committed to improving the health and well-being of our communities while fostering an inclusive, dynamic workplace. If you have the drive, passion, and desire to make a lasting impact, Amped Fitness is the place for you!

Why Work With Us?

• Rapid Career Growth: We believe in promoting from within—your hard work and dedication will lead to unlimited advancement opportunities in one of the most dynamic and fast-growing fitness companies in the nation.
• Work Hard, Play Hard: Enjoy a fun, supportive work environment surrounded by like-minded individuals who are just as passionate about fitness and success as you are.
• A Culture Like No Other: Be part of a motivating, contagious culture where your success is celebrated, and every day brings new opportunities to grow and inspire.

POSITION OVERVIEW:

The SMS and Email Marketing Specialist at Amped Fitness will be responsible for overseeing and managing all email and SMS marketing campaigns. This role is key to driving member engagement, sales, and overall brand awareness through targeted, high-performing email and SMS communications. The specialist will work closely with cross-functional marketing teams to create, optimize, and execute campaigns, ensuring they are aligned with business objectives. The SMS and Email Marketing Specialist will also play a critical role in setting up automated workflows, analyzing campaign performance, and contributing to the overall growth of the brand's digital presence. This role reports to our headquarters in Pompano Beach, FL.

Ideal candidates will have a strong background in email and SMS marketing, a passion for driving results through data-driven strategies, and the ability to collaborate effectively across teams to achieve marketing goals.

KEY RESPONSIBILITIES (not limited to):

• Collaborate with cross-functional teams to create and execute engaging email and SMS campaigns that drive sales, retention, and customer engagement.
• Manage the full lifecycle of email and SMS campaigns, from concept to execution, including content creation, scheduling, segmentation, and performance analysis.
• Design and implement automated email and SMS flows, including welcome series, post-purchase, re-engagement, and retention programs.
• Monitor and analyze key metrics, such as open rates, click-through rates, and conversion rates, to continuously improve campaign effectiveness.
• Perform A/B testing to optimize subject lines, content, and timing for maximum engagement.
• Work closely with the digital marketing team to ensure a cohesive strategy.
• Create and maintain content calendars for email and SMS communications.
• Manage segmentation strategies to ensure that messages are personalized and relevant to target audiences.
• Stay up-to-date with industry best practices, trends, and compliance regulations related to email and SMS marketing.
• Provide regular reports and insights on campaign performance, recommending adjustments based on data analysis.
• Ensure that all campaigns adhere to legal requirements, including data privacy laws and marketing regulations.

QUALIFICATIONS :

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in digital marketing, with a focus on email and SMS marketing.
• Experience in using email marketing platforms (e.g., Mailchimp, Constant Contact, etc.) and SMS marketing tools (e.g., Postscript, etc.).
• Knowledge of marketing automation and experience setting up automated workflows (e.g., prospects flows, new members, cancelled members).
• Familiarity with customer segmentation and targeting for personalized campaigns.

PREFERRED SKILLS:

• Strong copywriting and editing skills : Ability to create compelling, clear, and engaging content for email and SMS communications.
• Data-driven mindset : Ability to analyze and interpret performance metrics (open rates, click-through rates, conversion rates, etc.) to optimize campaigns.
• Proficiency in marketing analytics tools
• Excel proficiency : Ability to work with data, segment audiences, and track performance metrics.
• HTML and CSS knowledge : Basic skills in editing and formatting email templates (advanced knowledge may be a plus).
• Experience with CRM systems and integrating email/SMS with customer data.
• Understanding of legal and compliance regulations related to email and SMS marketing (e.g., CAN-SPAM Act, GDPR, TCPA).
• Familiarity with eCommerce and marketing for online businesses.
• Experience with integration platforms (e.g., Gohighlevel, Zapier, Gymsales) to automate and enhance email/SMS workflows.

COMPENSATION:

• Salary: Minimum salary +$54k annually, increases based on relevant experience and performance.
• Comprehensive benefits package: including health insurance, dental and vision benefits, and 401(k) with company match
• Fitness incentives: complimentary gym membership to our chain of locations, and company-sponsored social events
• Unlimited Professional Growth: Your potential is limitless—the harder you work, the opportunity for professional growth and career advancement

Take the next step in your fitness career and join us at the fastest growing fitness company in the nation. We can’t wait to see what we can achieve together!

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