Job Description

Director of Digital Marketing

About Us

We empower employers, employees, and benefit consultants to easily assess, rate, and communicate the value of employee benefits. Our industry-first analytics platform, backed by the largest and most comprehensive benefits database in the market, equips organizations with data-driven insights to design competitive, market-leading benefits strategies.

About the Role

We’re looking for a strategic and hands-on Director of Digital Marketing to build and scale a world-class marketing and demand generation engine. Reporting to the CEO, you’ll own marketing strategy, execution, and optimization across all digital channels. You’ll be a key leader responsible for driving brand visibility, lead generation, and pipeline acceleration for a fast-growing SaaS platform.

This is a high-impact role with significant opportunity to shape the company's growth trajectory and marketing function.

What You’ll Be Doing

• Own and optimize the digital marketing strategy across all channels to drive pipeline and revenue growth.
• Develop and execute multi-channel demand generation programs , including ABM, paid media, email, SEO/SEM, and content syndication.
• Guide content strategy for gated content, campaigns, and thought leadership that convert interest into pipeline.
• Forecast, measure, and report on campaign performance and ROI using marketing analytics and attribution models.
• Build, manage, and mentor a growing team of internal and external marketers, agencies, and contractors.
• Lead the implementation and optimization of marketing automation platforms (e.g., HubSpot) to ensure seamless lead management.
• Partner closely with Sales and RevOps to align campaign strategy, lead scoring, and nurture flows.
• Own the marketing tech stack and digital experimentation roadmap.
• Stay ahead of industry trends and digital best practices to continuously evolve our digital presence.

Who You Are

• A data-driven B2B marketing leader with a passion for building a world-class marketing team from the ground up.
• 5+ years of experience in digital or demand generation marketing roles, with at least 2 years in a leadership or team-building capacity.
• Proven track record of creating and executing full-funnel marketing campaigns that drive measurable revenue growth.
• Deep experience with B2B SaaS marketing across channels like paid search, SEO, email, social, display, content syndication, and ABM.
• Strong understanding of funnel analytics, attribution, and campaign measurement.
• Hands-on expertise with marketing automation (HubSpot preferred), and digital advertising platforms.
• Strategic thinker who’s equally comfortable rolling up sleeves to execute.
• Collaborative leader who can work cross-functionally and build consensus with Sales, Product, and Executive teams.
• Experience in the HR tech or benefits space is a plus.

What We Offer

• Market-leading benefits package with real-world ROI.
• Competitive salary + performance-based bonus.
• Comprehensive health, dental, and 401(k) plans.
• Flexible, remote-first work environment .
• Unlimited Paid Time Off (PTO).
• Supportive, innovative, and mission-driven team culture.
• The opportunity to shape and scale a marketing function in a high-growth, high-impact space.

Ready to drive measurable growth and lead a marketing engine from strategy to scale?

We’d love to hear from you.

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