Email Marketing Specialist Job at Peyton Resource Group, San Antonio, TX

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  • Peyton Resource Group
  • San Antonio, TX

Job Description

100% onsite

Initially a heavy focus on email campaigns

Needs HTML/CSS coding

Needs Salesforce Marketing Cloud

What You Will Do:

  • Manage end-to-end execution of marketing campaigns, including responsive HTML/CSS coding, audience segmentation, business approvals, quality assurance, and deployment.
  • Analyze campaign performance and provide data-driven recommendations for improvement.
  • Design, implement, and report on engagement metrics for digital campaigns tailored to diverse audiences and segments.
  • Optimize marketing communication tactics by fine-tuning messaging, frequency, and delivery for real-time and scheduled campaigns.
  • Ensure accurate, clear, and effective messaging is delivered to the target audience.
  • Maintain and update email templates using email design best practices to align with SSFCU branding.
  • Perform HTML/CSS coding, thorough testing, scheduling, and deployment of emails while managing deliverability, opt-outs, and reporting metrics.
  • Support the organization’s digital marketing goals by taking on additional duties as needed, all while adhering to core values.

What We Require:

  • Education: Bachelor’s degree in Marketing, Business, Computer Science/Information Systems, or a related field.
  • Experience: At least three (3) years of experience in digital marketing, specifically in email campaign execution, implementation, testing, analytics, and planning.
  • Technical Skills: Proficiency in HTML/CSS coding.
  • Communication Skills: Strong editing, proofreading, and writing capabilities.
  • Organizational Skills: Excellent project management abilities and the capacity to prioritize multiple tasks.
  • Interpersonal Skills: Ability to collaborate effectively across all organizational levels in a professional manner.

Ideal Candidate Will Have:

  • Familiarity with Salesforce Marketing Cloud, Salesforce Data Cloud, or similar email and data automation platforms.
  • Working knowledge of sales analytics specific to digital marketing.
  • Advanced HTML/CSS coding skills.
  • Proficiency in SQL, including multi-table joins, grouping and aggregation, common table expressions, and conditional filtering.
  • Exceptional attention to detail and strong time management skills to meet deadlines while juggling multiple projects.

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