Duration: 10 months contract
Job Description:
Summary:
• Client is looking for a customer-obsessed, data driven, Lifecycle Marketing Manager to lead lifecycle strategies for our candidate marketing communications.
• In this role, you are responsible for developing and implementing global email, SMS, and messaging app marketing strategies and enabling us to raise the bar for lifecycle automation globally. This role will support subscription campaign strategies including ongoing automated flows and ad hoc initiatives supporting engagement and conversion goals.
• This is a critical role on the Journey Orchestration team for WFS Marketing, as they will enable us to scale acquisition, engagement, and win-back strategies.
• The successful candidate will raise the bar by demonstrating thorough knowledge of email, SMS and messaging app marketing, working cross functionally with Developers, Creative, Journey Planning, Legal, and Biz Dev teams to deliver on key campaign goals.
• The ideal candidate is passionate about creating compelling experiences through lifecycle mediums, is highly analytical, a fast learner, and has a proven record of developing and launching impactful lifecycle strategies.
• You are an expert in lifecycle channel best practices, keep abreast of emerging trends and are plugged into the digital communications space.
• You effectively work with both internal and external stakeholders to understand business goals and objectives and develop impactful communication strategies to meet them.
Key job responsibilities:
• Develop and implement multi-channel lifecycle strategies including requirement gathering, audience segmentation, content strategy, campaign set up, QA, campaign launch, and ongoing reporting and optimization
• Research country-specific nuances and user behavior to adapt lifecycle strategies to meet localized needs
• Set campaign goals and define relevant KPIs based on objectives
• Deep dive existing lifecycle strategies and brainstorm opportunities to optimize performance and candidate experience
• Develop and manage end to end campaign project plans and lead project kick off and status check in meetings
• Analyze, report on, and optimize against key metrics including CTR, open rates, and conversion rates using a combination of Adobe Analytics and platform-level data
• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
• Track channel best practices and industry trends to make proactive recommendations
A day in the life
• This role's primary focus will be executing email and SMS marketing campaigns to enhance the tier-one job seeker and candidate experience and drive growth for our business.
• The ideal candidate has experience leveraging data to gain insights and solve problems, an eye for design, experience with content strategy, and technical campaign development skills.
• You will bring your proven creative, analytical, and strategic capabilities to implement and optimize compelling campaigns that deliver results. You think strategically and execute flawlessly.
• You understand data workflows, customer segmentation, automation and personalization, e-comm and consumer marketing, and testing best practices.
Skills:
• 4-5 years More strategic work then just technical
• Experience hands on campaign with life cycle strategies
• Understanding KPI’s
Degrees:
• Bachelors or equivalent experience
Nice to Have:
• AWS Pinpoint/Connect
• Adobe Analytics
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .
"U.S. Tech Solutions, Inc. is an Affirmative Action, Equal Opportunity Employer. Our employment decisions are made without regard to race, color, religion, gender, national origin, age, disability, marital status, veteran or military status, or any other legally protected status."
Recruiter's Details:
Recruiter’s Name: Kavisha Gupta
Email: kavisha@ustechsolutionsinc.com
Internal Job ID: 25-33518
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