Job Description

Join to apply for the Director, Social Media role at goop

Join to apply for the Director, Social Media role at goop

Get AI-powered advice on this job and more exclusive features.

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business thats also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You are a dynamic social media leader with a refined aesthetic sensibility and an instinct for what sparks cultural conversation. Equal parts strategist and creator, you thrive at the intersection of storytelling, design, and data. You understand how to translate brand values into compelling digital content and have your finger on the pulse of social trendsknowing which to embrace, which to ignore, and how to make them distinctly goop. You are highly collaborative, skilled at cross-functional partnerships, and energized by guiding teams to bring ambitious ideas to life across platforms.

About The Role

The Director, Social Media will oversee the creation, execution, and evolution of goops social media strategy, reporting into the VP, Brand Marketing. This leader will set the vision for how goop shows up across channels, blending creativity, analytics, and cultural relevance. Partnering closely with creative, editorial, brand marketing, e-commerce, and communications teams, youll drive platform growth, deepen community engagement, and ensure a cohesive, elevated presence that reflects goops brand values. You will also be responsible for developing, mentoring, and inspiring the social media team, creating clear growth paths, and fostering a culture of creativity and accountability.

Responsibilities Include

• Lead development and execution of goops social media strategy across all platforms to drive engagement, growth, and cultural impact.
• Oversee social strategy, including content planning, publishing, and calendar alignment in partnership with cross-functional teams including brand, creative, editorial, wholesale, partnerships, communications, and e-commerce.
• Partner with the Creative Director and brand teams to ensure all social visuals and narratives embody goops elevated aesthetic and voice.
• Stay ahead of platform trends, tools, and best practices, proactively translating them into innovative, brand-right executions.
• Manage social reporting and analytics, ensuring insights inform strategy and creative direction.
• Guide and mentor the social team, fostering collaboration, creativity, and excellence in execution.
• Collaborate with Influencer and PR teams to amplify campaigns and align social strategy with broader brand initiatives.
• Own relationships with social platforms, vendors, and external partners to maximize opportunities.
• Support integrated campaign launches for beauty, fashion, content, and brand initiatives with best-in-class social activations.

Qualifications & Experience

• 6-8+ years of experience in social media, digital marketing, or content strategy, with experience in a leadership role.
• Proven track record of building and executing innovative social media strategies for beauty, fashion, luxury, or lifestyle brands.
• Deep knowledge of social media platforms, trends, analytics, and tools; experience with Dash Hudson or similar platforms is a plus.
• Elevated design sensibility with an understanding of how visual identity translates across digital platforms.
• Strong leadership skills with experience building and managing high-performing teams.
• Exceptional cross-functional collaboration skills and the ability to influence at all levels of the organization.
• Strong analytical and strategic thinking skills, with the ability to balance data-driven insights and creative instincts.
• Excellent communication skills and a passion for storytelling in digital spaces.

FAQ

• Compensation: $140,000 - $150,000 + Equity. This is a full-time, non-exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA-based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
• Benefits: Generous health benefits package, fertility benefits and paid parental leave.
• Perks: goopcation paid company summer break, generous goop discounts, special offers with brand partners, access tocustom lifestyleresourcesand events, and a beautifulworkspacein SantaMonica
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employees growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. J ob Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

Referrals increase your chances of interviewing at goop by 2x

Get notified about new Social Media Director jobs in Santa Monica, CA .

Culver City, CA $110,000.00-$150,000.00 5 days ago

Beverly Hills, CA $140,000.00-$160,000.00 2 weeks ago

Culver City, CA $175,000.00-$215,000.00 5 days ago

Los Angeles, CA $150,000.00-$170,000.00 3 weeks ago

Los Angeles, CA $100,000.00-$120,000.00 2 weeks ago

Senior Director of Brand Marketing - Pressed Juicery

Senior Director Global Consumer & Brand Activation

Director, Digital Marketing (Joe's Jeans, Favorite Daughter, Herve Leger, Hudson Jeans)

Los Angeles, CA $165,000.00-$180,000.00 2 weeks ago

Director of Marketing and Communications

Los Angeles, CA $100,000.00-$140,000.00 1 month ago

Director, Global Integrated Marketing - UGG

Los Angeles, CA $100,000.00-$300,000.00 2 weeks ago

Santa Monica, CA $90,000.00-$130,000.00 1 week ago

Director of Brand Marketing (Ref: 188668)

Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)

Los Angeles, CA $149,153.00-$200,000.00 2 weeks ago

Santa Monica, CA $155,000.00-$165,000.00 1 day ago

Executive Director, Talent Social Marketing

Culver City, CA $150,577.00-$195,750.00 1 week ago

Senior Director, Brand & Consumer Engagement

Los Angeles, CA $185,000.00-$220,000.00 2 weeks ago

Santa Monica, CA $68,640.00-$148,535.00 1 month ago

Los Angeles, CA $130,000.00-$160,000.00 2 weeks ago

Director of Marketing and Communications

Senior Director/VP of Integrated Marketing

Santa Monica, CA $130,000.00-$180,000.00 1 month ago

Los Angeles, CA $130,000.00-$150,000.00 4 weeks ago

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Job Tags

Full time, Summer holiday, Work at office, Local area,

Similar Jobs