Job Description

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We are looking for a dynamic Director, Product Marketing to lead efforts to promote and shape messaging of CreditXpert's core predictive analytics platform to the mortgage lending community.

As the Director, Product Marketing, you will be responsible for developing and driving the success of our go to market and message strategy by collaborating with Product, Business Intelligence, Client Success, Sales, and Performance Marketing while also guiding our thought-leadership initiatives.

Essential Functions:

In the Director, Product Marketing role, you will be responsible for several tasks, including.

• Lead the development and execution of the go-to-market strategy for messaging and promoting new and enhanced features and functionality.
• Work cross-functionally with Product, Marketing, Business Intelligence, Client Success, and Sales teams to ensure successful, multi-channel launches.
• Deeply understand our target buyers and users and their unique drivers, challenges, and journeys, and identify opportunities and tactics to promote CreditXpert's value at key engagement points.
• Leverage your deep knowledge of our target customers to work with the Product team to inform a forward-looking roadmap strategy that drives innovation and differentiation in the market.
• Work with the Product and Business Intelligence teams to analyze market data, customer feedback, and usage metrics that drive data-informed decisions to optimize product messaging.
• Develop and continue to refine our understanding of user segments based upon usage patterns and other inputs such as demographic and psychographic insights that will be collected over time.
• Develop and launch 1:1 campaigns aimed at driving product engagement and increasing plan creation.
• Work with the VP of Marketing to set business targets, define budgets, and create frameworks for analyzing and reporting on the performance of product marketing efforts.
• Work cross-functionally with Product, Sales, Client Success, and Performance Marketing to identify, prioritize, and execute on product-led growth messaging campaigns to drive product-led incremental usage and revenue growth from net new and existing customers.
• Work cross-functionally with Product, Sales, Client Success, and Performance Marketing to gather, prioritize and share untapped opportunities for growth with key stakeholders through market research and direct customer research.
• Stay abreast of industry trends, macroeconomic conditions, and competitive landscape to inform product and marketing strategies.

PM22

Description:

We are looking for a dynamic Director, Product Marketing to lead efforts to promote and shape messaging of CreditXpert's core predictive analytics platform to the mortgage lending community.

As the Director, Product Marketing, you will be responsible for developing and driving the success of our go to market and message strategy by collaborating with Product, Business Intelligence, Client Success, Sales, and Performance Marketing while also guiding our thought-leadership initiatives.

Essential Functions:

In the Director, Product Marketing role, you will be responsible for several tasks, including.

• Lead the development and execution of the go-to-market strategy for messaging and promoting new and enhanced features and functionality.
• Work cross-functionally with Product, Marketing, Business Intelligence, Client Success, and Sales teams to ensure successful, multi-channel launches.
• Deeply understand our target buyers and users and their unique drivers, challenges, and journeys, and identify opportunities and tactics to promote CreditXpert's value at key engagement points.
• Leverage your deep knowledge of our target customers to work with the Product team to inform a forward-looking roadmap strategy that drives innovation and differentiation in the market.
• Work with the Product and Business Intelligence teams to analyze market data, customer feedback, and usage metrics that drive data-informed decisions to optimize product messaging.
• Develop and continue to refine our understanding of user segments based upon usage patterns and other inputs such as demographic and psychographic insights that will be collected over time.
• Develop and launch 1:1 campaigns aimed at driving product engagement and increasing plan creation.
• Work with the VP of Marketing to set business targets, define budgets, and create frameworks for analyzing and reporting on the performance of product marketing efforts.
• Work cross-functionally with Product, Sales, Client Success, and Performance Marketing to identify, prioritize, and execute on product-led growth messaging campaigns to drive product-led incremental usage and revenue growth from net new and existing customers.
• Work cross-functionally with Product, Sales, Client Success, and Performance Marketing to gather, prioritize and share untapped opportunities for growth with key stakeholders through market research and direct customer research.
• Stay abreast of industry trends, macroeconomic conditions, and competitive landscape to inform product and marketing strategies.

PM22

Required Education and Experience

• 6+ years in product marketing or a related role.
• Demonstrated experience working collaboratively with diverse, cross-functional teams.
• Proven ability to make insights-backed decisions quickly and confidently, with clear evidence and data.
• Clear understanding on how to create market differentiation, the importance of our place in the market and our competitive set, and how to map that to our current and future clients.
• Demonstrated success in launching a suite of products and features, including effective stakeholder management and expertise in creating integrated marketing plans to support launch and expansion efforts that drive customer acquisition, growth and retention.

Competencies and Criteria for Success

Job Specific Competencies:

• Strong leadership skills
• Data-driven and result oriented - you love testing hypotheses and continual improvement.
• Deep passion for learning more about your customers - you proactively take the necessary steps to understand their needs and what success means to them.
• Excellent written and verbal communication skills - especially when presenting ideas to senior leadership.
• Not afraid to roll up your sleeves and make things happen.
• Proactive and driven – excited to solve problems and find innovative solutions

Do you have the X-Factor? We are looking for Xceptional people to join our team.

Team Player: Are you a joiner? Are you comfortable working outside of the boundaries of your job description to support the company and team?

Respected: Do you value integrity and display leadership qualities? Are you trusted to represent the brand well?

Judiciously Courageous: Are you courageous enough to judiciously speak up?

Composed: Are you composed, respectful, and calm? Do you value outcomes over output?

Accountable: Do you own your work, your decisions, and the outcomes – good or bad?

No Ego: Are you confident without having an ego? Would people say you are an active listener? Do you delegate where necessary, knowing that you can't possibly know it all?

Builder Mindset: Do you have an open mindset? Would you consider yourself a strategic doer?

Focused: Do you easily differentiate between real problems and background noise?

Additional Details

Position Type: Full-Time

Classification: Non-exempt

Category/Level: Intern, Professional

Supervisory: No

Travel: No

About CreditXpert Inc.

What makes CreditXpert an Employer of Choice

• Meaningful Mission!
• Creative, Performance Driven Culture
• Great Health Benefits - most are 100% company paid
• Company Holidays for Interns
• Hybrid Environment and Flexibility to work remote
• Stellar Workspace - great location/hassle free parking
• Professional Development and Tuition Assistant - we truly value continuous improvement and want to support your journey

Who we are

CreditXpert Inc. is a successful software company that enjoys the freedom to chart its own path. Our team is a small, close-knit community, where each person can make a big impact. We are nimble and have thrived for over 20 years in the midst of constant industry and regulatory upheaval. We believe in using our talents to make a positive impact on the world by improving the financial lives of Americans. As lifelong learners, we have a passion for change and we constantly adapt everything (our business, internal processes, tools…).

We enjoy a wide diversity of backgrounds and opinions, which can lead to passionate debates. We wear multiple hats, often stretch beyond our comfort zone, and see failure as an opportunity to learn. We have fun inventing advanced analytical solutions and creating great user experiences.

What we do

In 2000, we started a revolution by exposing the inner workings of the credit scoring industry to consumers, pioneering a new industry. Millions of people have been using our tools to take control of their credit life, gain access to better loans, and save money. More recently, we enabled the mortgage o]]> <

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