Digital Marketing Copywriter, Growth Marketing Job at The Information, New York, NY

TGdyQlpLNmVtNXI1My9waHE5b2tKVDdsQlE9PQ==
  • The Information
  • New York, NY

Job Description

About The Information

The Information is the go-to source of insight, analysis, and in-depth reporting for the most important people in technology and business. Founded in 2013 and headquartered in San Francisco, we believe that original, high-quality journalism has the power to inform the most consequential decisions shaping our future, and we've built a community of tens of thousands of influential subscribers who depend on us to do just that. We have a financially healthy business, plenty of capital, and big ambitions to grow our business and team. We're looking for a Digital Marketing Copywriter, Growth Marketing to help unlock explosive growth-someone who knows how to communicate effectively to a business consumer audience through email, social, and other digital channels.

Who Are You ?

You're a relentlessly driven copywriter who's passionate about finding new, inventive ways to create continuous growth. Someone who is practiced in creating content that educates and converts in email and social media marketing. You will work with the leaders of the Growth Team on acquisition and retention to develop a comprehensive content marketing strategy to drive lead generation, engage our audience, drive subscriptions, and support our customer retention efforts.

This position requires a strong blend of strategic thinking, creativity, an understanding of subscription business models and excellent communication skills.

Key Responsibilities:

  • Content Production : Produce high-quality, engaging and converting content across various formats (channel copy, whitepapers, videos, infographics, webinars, thought leadership, etc.). Your content should incite action and not be just words on a page or in an email.
    • You will be responsible for creating and writing integrated campaigns across a variety of media including but not limited to short-form content, social media, banners, ads, and email.
  • Content Partner : Partner with our audience development and CRM leads to leverage organic and paid channels to drive subscriber growth
  • Social media : Lead the execution of captivating social media content and campaigns across major channels that resonate with our target audience, drive growth, and elevate the brand.
  • Analysis : Analyze and report on social media actions on a weekly basis, highlighting successes and identifying new opportunities. Stay up-to-date with the latest social media trends, tools, and best practices.

Requirements:

  • 5-7 years of experience as a copywriter for a B2C or B2B2C brand and with the following channels: LinkedIn, Instagram, X, Facebook, Threads, etc.
  • Writing content on a daily basis. This is an individual contributor role. The requirement is that this role is actively writing content across the business team.
  • Excellent written and verbal communication skills to articulate complex ideas and collaborate effectively with stakeholders.
  • Ability to leverage data and analytics to assess marketing performance, identify trends, and make data-driven decisions for continuous improvement
  • Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Experience with SEO is a plus.

This is a hybrid position based in New York, NY, and includes regular attendance in the office each week per your departmental guidance.

Benefits:

We have excellent benefits, including:

  • Company-paid medical, dental and vision coverage for employees and their dependents
  • Basic life insurance
  • Generous paid leave that increases over time
  • A parental leave policy for new parents
  • 401(k) match
  • Flexible Spending Account
  • Commuter benefits
  • A gym and fitness stipend
  • A highly professional, inclusive, diverse workplace with a zero-tolerance policy for harassment
Salary Range: $90,000 -$120,000 USD Annually + Bonus + Benefits

The salary range posted is based on the company's good faith belief at the time of the posting. Actual compensation may vary above or below this range based on factors such as location, work experience, and skill level.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to diversity and to building an inclusive environment for people of all backgrounds and ages.

Job Tags

Work experience placement, Flexible hours,

Similar Jobs

MORA Asian Fusion

Virtual Chat Assistant - Remote Work Job at MORA Asian Fusion

Are you a fast learner with excellent communication skills? Join our team as a Virtual Chat Assistant and help customers resolve their queries efficiently while working remotely. Enjoy the flexibility of remote work and be part of a team that values great customer service...

https://www.talentfirstsearch.com/

Remote Recruiter (Work from home) Job at https://www.talentfirstsearch.com/

Become a key player in connecting skilled drivers with top carriers by joining our team as a 1099 Driver Recruiter. In this role, you'll work directly with client managers to understand their hiring needs, guide applicants through the onboarding process, arrange logistics... 

The Saint Paul Chamber Orchestra Society

Prospect Manager and Researcher Job at The Saint Paul Chamber Orchestra Society

Advise and execute on major donor and prospect identification, qualification, moves management, and research. Responsibilities include the research, identification, creation and maintenance of a robust donor and prospect pipeline to ensure maximized fundraising results... 

GLC On-The-Go

Travel Nurse RN - Med Surg - $1,922 per week Job at GLC On-The-Go

 ...GLC On-The-Go is seeking a travel nurse RN Med Surg for a travel nursing job in Atlanta, Georgia. Job Description & Requirements...  ...agency were your trusted partner in finding travel, local, and PRN contracts that align with your career aspirations and lifestyle.... 

Cutco

Entry Level - Sales Representatives - Work from Home Job at Cutco

 ...busy year ahead, you could benefit from a part time position that pays weekly and allows you...  ...sales positions offer useful real world work experience and are a great addition to any...  ...sell Cutco products that are used in the home focusing on the kitchen and some gardening...