Job Description

POSITION TITLE: Creative Content Strategist

REPORTS TO: Marketing

DEPARTMENT: Marketing

EXEMPTION STATUS: Full-time, Exempt

LOCATION: In person, LA Office. Monday–Friday 8:30 am–5:30 pm (plus one weekend day a month as needed)

BENEFITS: Medical, Vision & Dental Insurance; 401(k) Eligible; Paid Time Off; Paid Company Holidays; Employee Discount

DATE: January 2025

Position Summary

We’re on the hunt for tomorrow’s social innovator—the Creative Content Strategist of the future. You’re not just a storyteller; you’re a digital-native who lives and breathes e-commerce, website builds, AI-driven avatars and video content, ads that convert, and 1–2 hour social video turn-arounds on trending topics. You’ll conceptualize, design, and execute high-impact multimedia across every platform—Instagram, TikTok, YouTube, green-screen livestreams, and whatever social channel comes next—to amplify our brand and drive engagement. You’ll work autonomously, push creative boundaries, and collaborate closely with the marketing team to hit business goals.

Essential Duties and Responsibilities

Creative Content & Production

• Multimedia Mastery: Produce original videos, reels, motion graphics, photography, and live-stream content with rapid 1–2 hour turn-around on trending topics.
• AI Innovation: Leverage AI tools to build avatars, generate video scripts/content, and automate production workflows.
• Social Agility: Create quick-hit IG/TikTok reels, green-screen videos, and viral content that taps into current trends.
• Ad Creation & Management: Develop and launch paid social campaigns (Facebook, Instagram, TikTok, LinkedIn), track performance, and iterate creative based on metrics.
• E-Commerce & Web Builds: Design and update e-commerce landing pages; support website builds and content updates (Shopify, WordPress, custom HTML/CSS).

Visual & Artistic Execution

• Capture high-quality assets using professional photography and videography gear.
• Edit and polish final content in Adobe Premiere Pro, After Effects, Photoshop, or equivalent.
• Design motion graphics and special effects to elevate brand storytelling.

Strategic Content Planning

• Lead concepting and storyboarding sessions that align with our brand’s future-focused voice and vision.
• Monitor social listening and analytics to identify emerging trends and pivot content strategies in real time.
• Collaborate cross-functionally to integrate social content into broader marketing campaigns.

Content Optimization & Management

• Optimize YouTube videos (titles, tags, thumbnails) and website assets for SEO and engagement.
• Organize and archive digital assets for easy access and reuse.
• Track social performance KPIs and present actionable insights to stakeholders.

Daily Tasks

• Participate in daily stand-ups to prioritize deliverables, share creative insights, and unblock roadblocks.
• Capture and edit patient or product visuals, ensuring brand consistency and compliance with protocols.
• Review all content for accuracy, brand alignment, and readiness before publishing.
• Respond promptly and professionally to internal and external inquiries via Slack, email, and social DMs.
• Engage with followers on social channels, fostering community and managing online reputation.

Key Qualifications and Requirements

Artistic & Technical Expertise

• 3+ years of hands-on experience in social media content creation, e-commerce, or digital marketing roles.
• Proven portfolio showcasing viral social videos, AI-driven content, paid social ads, and website or landing page builds.
• Expert proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) or equivalent tools.
• Advanced skills in photography/videography (lighting, composition, sound) and rapid-edit workflows.

Digital Innovation & Problem Solving

• Demonstrated track record of using AI platforms (e.g., Midjourney, ChatGPT, Synthesia) for content ideation and production.
• Experience with e-commerce platforms (Shopify, WooCommerce) and basic web development (HTML/CSS, WordPress).
• Ability to pivot quickly on trending topics and deliver high-quality social videos within 1–2 hours.
• Strong analytical mindset—comfortable interpreting social metrics and optimizing campaigns on the fly.

Collaboration & Communication

• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Proven ability to work independently, prioritize tasks under tight deadlines, and adapt to shifting business needs.
• Team player who thrives in a fast-paced environment and brings positive energy to every project.

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