Noble Panacea is a new revolutionary skincare brand, founded by Nobel Laureate Sir Fraser Stoddart, launched in October 2019. The ground-breaking OSMV™ Technology at the core of the brand enables transformational efficacy and precision. We create with intention and deep respect by adhering to the global principles of green chemistry. We take our commitment to nature and sustainability to all stages of product development, from R&D to packaging. Ultimately, we strive to promote absolute skin health by empowering all who seek authentic, natural, and ageless beauty.
As the Copywriter for Marketing and Digital team the role will include overseeing the tone of voice and content creation for the brands expression on the website, through social media, on emails and in Press Interactions. You will be part of the digital and marketing team implementing effective marketing campaigns to disrupt, engage and drive sales in existing and new markets.
Travel: 20%
Reports To: Marketing Manager
Responsibilities:
· Define and lead the tone of voice, area of special interest and content purpose for the Noble Panacea brand. Working to define and specify the energy, intent and language of the brand that best attracts, holds and delights our audience.
· Specify and document the parameters and distinctions between regions if relevant. Focus specifically on the core proprietorial patented technology.
· Scope includes all written communication overseen by this team. We are a global team globally overseeing content for paid media, website, press releases, SEO articles, retailers, email marketing, campaigns, video assets, social media.
· Lifestyle blog content – We would like to have a regular cadence of educational, pertinent, succinct and engaging content. You would advise on the content territory and purpose of the blog posts. This might be regarding different seasonality, travel tips, wedding prep run-down, my skin 2-year diary, sustainability, celebrity skin assortments and addressing different skin concerns. We would like this person to define a content strategy to hang the structure of the content around. The current assumption is one article per week with this being linked through on social media and email newsletter. The goal would be to leverage insights from forums and partners such as reddit, TikTok, search trends and publications to generate sought after content to enrich our audience’s experience and aid SEO. We aspire to have a role in the industry being known for this offering.
· Emails and segmentation of the database to drive sales would be part of your scope (in alignment with the CRM team) to drive a sense of news and insight.
· The website evergreen copy - leverage consumer insights from going and working in store as a test to learn more about what the beauty shopper wants to discover, search trends and familiarity with competitor skincare content. This is a great opportunity to change the structure, prominence and value equation education required to solve the KPIs on the website.
· Press Releases are executed in collaboration with our R&D partners, brand design and the marketing team.
· Translation of copy documents (press release, website, articles, brochures, ad copy, merchandising etc) to ensure the heart of your intent is maintained through the translation journey.
· Craft PDP copy that is as succinct, influential, persuasive and enticing as possible whilst being on brand. Will be done in collaboration with multiple departments to ensure copy covers all needs.
· Social Posts are executed by our in-house social media and KOL manager. This strategy and copy would be an area to partner and influence to strengthen KPIs.
· Social Influencer briefs – We would love to extend our current social influencer briefs to you for input on the language we use and request within the UGC.
· An evaluation of the location, repetition and use of the different brand slogans and accompanying explanation and brand tenants; ‘Skincare science masterpiece’ and ‘Think Beautifully’
· Interview responses to journalists meeting with our Founders. We would appreciate your expertise to craft, check and council on key publication interview responses.
· Overseeing any script and strategy for the podcast executed by our CEO for ‘Think Beautifully’.
· Company internal communications – Are there areas we need to leverage key words. Leveraging or not allowing any guidance on generative AI.
· Attention to detail overseeing the relationship with the translation agency and internal sign off with multiple departments within the company. This role requires effective collaboration across multiple teams, balancing varied perspectives while maintaining a unified and consistent brand voice throughout the organization.
Requirements
Education & Experience:
Skills & Requirements:
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