Chief Marketing Officer Job at Confidential, Chicago, IL

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  • Confidential
  • Chicago, IL

Job Description

Chief Marketing Officer

About the Company

Popular public service media company

Industry
Broadcast Media

Type
Non Profit

Founded
1990

Employees
51-200

Categories

  • Content
  • Publishing
  • News
  • Broadcasting
  • Chicago
  • Illinois
  • NPR
  • Podcasting
  • Radio
  • Communities
  • Music
  • Streaming Services
  • Radio Networks
  • Information

Specialties

  • public media
  • radio
  • documentary
  • news
  • public affairs reporting
  • podcast
  • chicago
  • journalist
  • NRP
  • and publicradio

Business Classifications

  • B2C

About the Role

The Company is in search of a Chief Marketing Officer (CMO) with a proven track record in senior marketing, particularly within the media or publishing industry. The successful candidate will be responsible for leading and overseeing marketing, circulation, and membership efforts, with a key focus on driving growth, retention, and engagement of the member and subscriber base. This pivotal role involves the development and execution of strategies to increase and retain the membership, managing single-copy sales, and implementing sophisticated subscription marketing and recurring revenue business models. The CMO will also be tasked with guiding brand-building and strategic positioning initiatives and ensuring clear, consistent, and compelling communication across all platforms. The ideal CMO for the company will possess a passion for public media and a strong commitment to its role in an informed democracy. Desired traits include a clear marketing and comms vision, excellent communication skills, and a high level of cultural competency with a focus on diversity, equity, inclusion, and belonging. The role requires a collaborative leader who can foster strong relationships with both internal and external stakeholders, and who is adept at technology and mastering new tools. Qualifications for the position include a deep understanding of subscription marketing, demonstrated success in various marketing channels, and strong expertise in pricing and packaging strategies. The CMO will also be expected to have exceptional leadership and team management skills and be a strategic thinker with a passion for brand building and market positioning.

Hiring Manager Title
Chief Executive Officer

Travel Percent
Less than 10%

Functions

  • Marketing
  • Strategy
Confidential

Job Tags

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