The Brand Communications Copywriter serves as the voice of the credit union's brand for proactive key member and partner-employee communications, including but not limited to change management-related communications, letters and notices to members regarding their accounts, and partner-employee communication regarding marketing campaigns and initiatives. Additional writing responsibilities could also include online content for the credit union's website. The Brand Communications Copywriter ensures a.) messaging reflects the credit union brand and is written in a member/partner-employee-first voice with a member/partner-employee-focused approach, b.) is transparent, personal and approachable and c.) is written with simplicity and clarity, including at times taking complex regulatory and/or operational information and making it understandable for everyday readers.
1) Writes member-facing communications pertaining to changes to credit union products, services, systems, etc. that impact members, their accounts, and/or how they access and manage their money. Communications include but are not limited to letters, emails, website copy, statement messages, alerts, and FAQs. (35%)
2) Writes partner-facing communications pertaining to select change management-related initiatives, marketing campaigns and initiatives, and other communications being sent to members. The purpose of these communications is generally to inform, educate, and prepare partner-employees to have conversations with and answer questions from members. Communications include but are not limited to intranet posts, "huddle kits," and FAQs. (25%)
3) Serves as Marketing representation and support for credit union's internal document review and approval system by writing, reviewing, and/or approving applicable member communications and documents. (15%)
4) Works closely with Marketing, business units, Compliance, Legal, Service Excellence, and training teams to ensure messaging is comprehensive, accurate, compliant, and adheres to all regulatory requirements. (10%)
5) Ensures all communications are aligned with the credit union's brand, tone, voice, creative and communication guidelines, even when conveying technical or regulatory information. (5%)
6) Crafts communications that anticipate member and partner-employee questions and needs delivering proactive, transparent, personable, approachable and empathetic messaging that builds trust. (5%)
7) Ensures proper policies, procedures, risk mitigation activities, and operating controls are followed. Reports gaps in policies, procedures, and operating controls to leadership to ensure member impact and risk is mitigated. (5%)
Required Skills
1) At least a Bachelor's (BA/BS) Degree in Marketing, Advertising, Communications, Journalism, or English and a minimum of 5 years of writing communications experience, ideally in financial services, with a portfolio of work reflecting strong and effective writing skills across a spectrum of communications channels.
2) Excellent organizational and time management skills with the ability to work independently and multi?task with minimal supervision while effectively identifying, organizing and prioritizing multiple projects.
3) Excellent motivational and interpersonal skills with the ability to "lead" both in action and thought leadership in a non?supervisory capacity.
4) Excellent verbal and written communication skills allowing for a clear and effective communication flow, including the ability to write in various voices/tones in both an informal and AP style, and possesses exceptional proofreading skills.
5) Demonstrates the ability to lead and manage projects across multiple teams or groups, including process, while consistently ensuring brand integrity.
6) Must be able to effectively present ideas and creative work to internal team for consideration, modification, or approval.
7) Demonstrates the ability to thrive and succeed in a dynamic and fast?paced, and high? energy environment: can manage multiple campaigns, events and/or projects while consistently ensuring the credit union's brand integrity while working with multiple and shifting priorities, which sometimes can be conflicting.
8) Demonstrates in?depth knowledge of marketing techniques, consumer behavior, and best practices and has a broad marketing background with experience across multiple disciplines and channels (i.e., advertising, media, online, mobile, retail, direct, mass marketing, digital marketing, social media, email, customer journey, point of sale, etc.).
9) Ability to maintain confidentiality of sensitive information.
10) Appropriately responds to constructive feedback.
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